Richard Chera, our chief executive officer, has over 20 years of experience in leading large real estate transactions and retail development, branding assets and integrated technologies. He is a co-founder and serves as senior managing director of Crown Acquisitions Inc., or Crown, a New York-based holding company with extensive holdings in real estate and branding assets. At Crown, Mr. Chera has executed several marquee transactions, including the acquisition of 650 Madison Avenue from the Carlyle Group, the sale of the retail portion of the retail portion of 666 Fifth Avenue, the acquisition of the Olympic Tower at 641 Fifth Avenue and the adjacent Versace and Cartier mansions from an affiliate of the Alexander S. Onassis Public Benefit Foundation.Demonstrating relationships and strategic partnerships, Crown, co-led by Mr. Chera, has acquired an interest in the successful retail portion of the Wynn Hotel in Las Vegas. Mr. Chera and the team at Crown remain active in all aspects of executing the business plans on all of its acquisitions, ensuring to foster long-term and sustainable growth. Most recently, Crown has acquired a significant portfolio of assets on New Bond Street in London and interests in Vornado Realty’s New York retail portfolio.In addition to his duties at Crown, Mr. Chera co-founded ReWyre®, a technology aggregator and intelligent city master planner based in New York City. By way of his holdings in Crown Star, a U.K.-based company, ReWyre® collaborates on projects in the U.S. and Canada with design and engineering firms based in Europe and Asia to design “smart” cities for the future.Furthermore, Mr. Chera serves on the boards of various non-profit organizations that focus on public health, children’s and seniors’ services, as well as business growth opportunities for entrepreneurs. Mr. Chera attended New York University’s Stern School of Business and The Sanno Institute in Tokyo, Japan.
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Our Team

Management Team

Richard Chera
Chief Executive Officer and Director
Richard Chera has over 20 years of experience in leading large real estate transactions and retail development, branding assets and integrated technologies. He is a co-founder and serves as senior managing director of Crown Acquisitions Inc., or Crown, a New York-based holding company with extensive holdings in real estate and branding assets.
Richard Chera, our chief executive officer, has over 20 years of experience in leading large real estate transactions and retail development, branding assets and integrated technologies. He is a co-founder and serves as senior managing director of Crown Acquisitions Inc., or Crown, a New York-based holding company with extensive holdings in real estate and branding assets. At Crown, Mr. Chera has executed several marquee transactions, including the acquisition of 650 Madison Avenue from the Carlyle Group, the sale of the retail portion of 666 Fifth Avenue, the acquisition of the Olympic Tower at 641 Fifth Avenue and the adjacent Versace and Cartier mansions from an affiliate of the Alexander S. Onassis Public Benefit Foundation.

Demonstrating relationships and strategic partnerships, Crown, co-led by Mr. Chera, has acquired an interest in the successful retail portion of the Wynn Hotel in Las Vegas. Mr. Chera and the team at Crown remain active in all aspects of executing the business plans on all of its acquisitions, ensuring to foster long-term and sustainable growth. Most recently, Crown has acquired a significant portfolio of assets on New Bond Street in London and interests in Vornado Realty’s New York retail portfolio.

In addition to his duties at Crown, Mr. Chera co-founded ReWyre®, a technology aggregator and intelligent city master planner based in New York City. By way of his holdings in Crown Star, a U.K.-based company, ReWyre® collaborates on projects in the U.S. and Canada with design and engineering firms based in Europe and Asia to design “smart” cities for the future.

Furthermore, Mr. Chera serves on the boards of various non-profit organizations that focus on public health, children’s and seniors’ services, as well as business growth opportunities for entrepreneurs. Mr. Chera attended New York University’s Stern School of Business and The Sanno Institute in Tokyo, Japan.
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Dr. Pius Sprenger
Chief Financial Officer and Director
Pius Sprenger, Ph.D. has over 20 years of experience across Europe and the U.S. building businesses, risk-managing and leading the turnaround of entire divisions of leading international banks while holding a variety of executive management roles in Frankfurt, London and New York.
Pius Sprenger, Ph.D., our chief financial officer, has over 20 years of experience across Europe and the U.S. building businesses, risk-managing and leading the turnaround of entire divisions of leading international banks while holding a variety of executive management roles in Frankfurt, London and New York.

Until recently, Dr. Sprenger was on the Executive Committee of Cantor Fitzgerald’s investment bank in New York. Previously, he worked at Deutsche Bank for 14 years in London and New York where he held various senior positions. As Global Head of the Non-Core Operations Unit, he initiated and led the largest work-out in Deutsche Bank’s history. During his tenure, Dr. Sprenger managed various operating companies across multiple industries and executed the sale of over €140 billion of assets, derivatives and companies years ahead of schedule.

In this role, Dr. Sprenger led the sale of multiple operating companies in Europe and the U.S., such as The Cosmopolitan hotel and casino in Las Vegas, the Maher Terminals in New Jersey, a commercial real estate platform in London and New York, and an automotive parts retail chain in Germany. Further, Dr. Sprenger was instrumental in navigating highly scrutinized diligence, counterparty sourcing, negotiations and transaction execution processes. Prior to running this division, he ran the Global Securitized Products Group, a meaningful business line of Deutsche Bank. Before his time at Deutsche Bank, he worked at Lehman Brothers and Morgan Stanley. Dr. Sprenger also has a record of working closely with the German, U.K. and U.S. regulators.

Over the years, Dr. Sprenger has acted as a trusted advisor and an experienced angel investor in technology companies. He is a seed angel investor and advisory board member of one of Europe’s leading cryptocurrency trading platforms, Bitpanda, which closed Europe’s largest Series A funding round in 2020. He is a former member of both the Board of Port Elizabeth, a container terminal operator in New Jersey, and the Supervisory Board of Sal. Oppenheim, a former German private bank, in Cologne, Germany.

Dr. Sprenger has a diploma in Mathematics from the University of Konstanz and earned a Ph.D. in Mathematics from the University of Hanover. He is a scholar of the Konrad Adenauer Foundation.
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Rasheq Zarif
Lead Strategic Advisor
Rasheq Zarif has 20 years of experience in entrepreneurship, strategy, product development and commercializing ecosystems. Mr. Zarif currently serves as a Managing Director in Deloitte Consulting’s Strategy and Analytics practice based in San Francisco and leads Deloitte’s Technology Practice for the Future of Mobility.
Rasheq Zarif, our lead strategic advisor, has 20 years of experience in entrepreneurship, strategy, product development and commercializing ecosystems. Mr. Zarif currently serves as a Managing Director in Deloitte Consulting’s Strategy and Analytics practice based in San Francisco and leads Deloitte’s Technology Practice for the Future of Mobility. At Deloitte, Mr. Zarif is responsible for further advancing the growth in shared and autonomous mobility ecosystems with the focus of being faster, safer, cheaper, cleaner, and with greater accessibility, inclusivity and equity.

Prior to joining Deloitte, Mr. Zarif held a variety of leadership roles at Mercedes-Benz. His most significant span was as head of Business Innovation and Lab1886 USA, an incubator for Mercedes-Benz based in Silicon Valley. In his role, he operationalized and scaled innovations in various digital services in the mobility and real estate sectors. This blend of experience included developing residential and commercial energy solutions as interim CEO of Mercedes-Benz Energy. Mr. Zarif also led the design and development of white-labeled concierge and mobility platforms for Master Planned Communities. Furthermore, Mr. Zarif advised on over $200 million of mobility and SaaS investments during his tenure in Silicon Valley from 2012 to 2018.

Mr. Zarif frequently presents at global tech industry events, including the Consumer Electronics Show and South by Southwest (SXSW). He has co-authored various whitepapers, ranging from micromobility in urban infrastructure to scenario planning post-COVID. Mr. Zarif earned his Master of Science degree in mechanical engineering from the University of California, Berkeley and his Bachelor of Science degree in mechanical engineering with a minor in economics from Columbia University.
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Board of Directors

Dr. Martin Enderle
Director
Dr. Enderle has served as the Chairman of the Supervisory Board of Delivery Hero SE, a DAX-listed company (DHER) since 2017. From 2016 to 2020, Dr. Enderle founded and worked as a managing director of allmyhomes GmbH, a Berlin-based real estate company and is now a shareholder and board member.
Dr. Enderle has served as the Chairman of the Supervisory Board of Delivery Hero SE, a DAX-listed company (DHER) since 2017. From 2016 to 2020, Dr. Enderle founded and worked as a managing director of allmyhomes GmbH, a Berlin-based real estate company and is now a shareholder and board member. Currently, he is also working as a board advisor to private equity-owned atHome Group in Luxembourg. Prior to founding allmyhomes GmbH, Dr. Enderle has been a managing director of digi.me GmbH, his private wealth holding company, since 2015, managing director of Chaconne GmbH since 2016, and was managing director of feegoo invest UG until 2016. Dr. Enderle also served on the board of Rocket Internet SE (RKET) from 2015 to 2017 and CEWE Stiftung & Co. KGAA from 2016 to 2018 and has served on the board of Egmont Foundation since 2015. Before 2015, Dr. Enderle was the Chief Executive Officer of Scout24 Group, now a publicly listed company in Germany, from 2005 to 2014. Dr. Enderle holds a Ph.D. in Mathematics from University of Hanover as well as a diploma from University of Hanover and King’s College London.
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Lisa Holladay
Director
Ms. Holladay is Chief Experience Officer of TIGER 21, an exclusive peer membership organization. From 2012 to 2020, Ms. Holladay served as Vice President and Global Brand Leader of Marriott International, a hospitality company, for the brands The Ritz-Carlton Hotel and The St. Regis Hotels & Resorts.
Ms. Holladay is Chief Experience Officer of TIGER 21, an exclusive peer membership organization. From 2012 to 2020, Ms. Holladay served as Vice President and Global Brand Leader of Marriott International, a hospitality company, for the brands The Ritz-Carlton Hotel and The St. Regis Hotels & Resorts. Prior to joining Marriott, Ms. Holladay was National Manager of Experiential Marketing of Mercedes-Benz USA, an automotive company. Ms. Holladay also serves on the board of the Erwin Center for Brand Communications at Clemson University. Ms. Holladay has an M.A. from Georgetown University and a B.A. from Clemson University.
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Stephen Siegel
Director
Mr. Siegel is the Chairman, Global Brokerage at CBRE, Inc. Prior to the merger with CBRE, Mr. Siegel was Chairman and Chief Executive Officer of Insignia/ESG. Before that, he became President and Chief Executive Officer of Cushman & Wakefield at the age of 37. Mr. Siegel has arranged multi-million-dollar transactions for some of the nation’s most prominent corporate clients over the years.
Mr. Siegel is the Chairman, Global Brokerage at CBRE, Inc. Prior to the merger with CBRE, Mr. Siegel was Chairman and Chief Executive Officer of Insignia/ESG. Before that, he became President and Chief Executive Officer of Cushman & Wakefield at the age of 37. Mr. Siegel has arranged multi-million-dollar transactions for some of the nation’s most prominent corporate clients over the years. More recently, Mr. Siegel closed major deals with the Headquarters of HBC (400,000 ft2), Headquarters of Apollo (300,000 ft2), Estee Lauder, Corp. Headquarters (300,000 ft2) and the Headquarters for L’Oreal (400,000 ft2). He sits on numerous nonprofit boards, such as Gift of Life and National Jewish Health. He has honorary doctorates from Baruch College, Yeshiva University, Monmouth University and St. Thomas Aquinas University.
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Frits van Paasschen
Director
Mr. van Paasschen's 30 years as an executive in global companies began at The Boston Consulting Group and McKinsey & Company. After working in finance at Disney’s Consumer Products Division, he joined Nike, ultimately becoming the President of Europe, Middle East and Africa Division.
Mr. van Paasschen's 30 years as an executive in global companies began at The Boston Consulting Group and McKinsey & Company. After working in finance at Disney’s Consumer Products Division, he joined Nike, ultimately becoming the President of Europe, Middle East and Africa Division. Mr. van Paasschen’s first chief executive officer role was at Coors Brewing Company, and most recently he was Chief Executive Officer of Starwood Hotels and Resorts. He serves as a director at Royal DSM (in the Netherlands) and Williams Sonoma and has recently joined the board of J.Crew Group, Inc. Previously, he was on the boards of Barclays (in the United Kingdom), Jones Apparel and Oakley. Mr. van Paasschen is Chair of Convene, a real-estate-as-a-service company and is also an investor/board member of citizenM Hotels and Sonder. Mr. van Paasschen is a Senior Advisor to TPG Capital focusing on retail, consumer and hospitality, and he serves on advisory boards of The Red Sea Project, The Indian School of Hospitality, and Russell Reynolds. Mr. van Paasschen holds a B.A. in economics and biology from Amherst College and an M.B.A. from Harvard Business School, where he was also a Teaching Fellow in economics.
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